Small business owners can rest easy knowing that they can also benefit from search engine optimization. That being said, I see a lot of small business websites that do not follow SEO protocols and owners rarely ever think about them during the creation process.
Here are some common mistakes that small business owners make when using SEO on their websites:
Not Using SEO During the Creation and Launching Process
I have heard a lot of stories about small business owners never thinking about search engine optimization even in the website creation process. This is a huge mistake as SEO should be a part of the process.
The website must have clear and easy navigation, the content should be really well written, and the owner should make use of their researched keywords in strategic places as well.
Only by utilizing SEO this early can you reap the benefits at a much faster pace. It is a long-term strategy and starting with it early on can really make your life easier later down the line.
Treating Your Web Developer as an SEO Specialist
Although you can technically implement SEO techniques if you just have the knowledge, treating your web developer as an SEO specialist is another huge mistake that small business owners make.
You see, even though they are technically in the same field, both of them have very different specialties. Sure, they might have some basic knowledge about search engine optimization, but with so many variables and things to measure, it can easily overwhelm your web developer.
It would be best that you set aside some budget to hire a bonafide SEO specialist to handle the tasks for you. It may be an added expense, but the rewards would be far greater than relying on only one person to handle everything.
Falling for Shady Schemes
Here’s the thing: there are a lot of SEO agencies out there and people who claim that they know a magic formula that will shoot your website to the top.
However, the saying, “if it’s too good to be true, it probably is” is actually true in this regard. Look, SEO is a complex discipline that involves a lot of variables and strategies that work on a case to case basis.
If you’re going to hire an SEO agency, ask their personnel if they know the three pillars of SEO: Technical, On-page, and Off-page. Ask them about their complete strategy and if they cannot even give you exact details, then you’re better off finding another agency.
Believing in their SEO Campaign a Little Bit Too Much
Some of us fall victim to some of the cognitive biases. For instance, if we measure our success based on the key performance indicators and we look at them and they are doing really well, we might instantly think that there is nothing wrong with our SEO campaign.
However, what if I tell you that with a few tweaks, you’re going to improve your performance? SEO needs constant refinement so that you can get more results. Do not believe in the notion that if your SEO campaign is working, that you do not need to strive to make it better.